Saucer Advertising Policy
GOOD1GROUP LLC, doing business as Saucer, is committed to delivering a seamless and dynamic advertising experience on our free, advertising-supported application. We uphold high standards of advertising that align with audience expectations, legal requirements, and the integrity of our platform. All advertisements distributed over Saucer's streaming service must comply with applicable laws and regulations and the ethical and quality standards set forth by GOOD1GROUP LLC.
Advertiser Responsibility and Content Submission: Each advertiser or their representative is responsible for ensuring that their advertising materials comply with all applicable laws and regulations. This includes, but is not limited to, adherence to the guidelines of the Federal Communications Commission (FCC), the Federal Trade Commission (FTC), and other relevant authorities. Advertisers are required to provide substantiation for all claims made in their advertisements, including authentication of demonstrations, testimonial statements, and any necessary releases. Final advertisements must be submitted for review and approval before they are aired on Saucer. A lead time of two weeks is recommended for the review process.
Saucer's Right to Review and Reject: Saucer reserves the right to:
- Accept or reject at any time advertising for any product or service submitted for distribution over our platform.
- Require elimination or revision of any material in advertising copy that violates our standards, policies, or guidelines; is contrary to public interest; or is in violation of any law or regulation.
- Reject any advertising in which the product, program, or service could negatively affect our audience or the integrity of the Saucer platform.
- Investigate the advertiser and the accuracy of all statements and claims made in advertising copy, including requiring substantiation or documentation providing a reasonable basis for the claims, as determined by Saucer.
- Revoke acceptance of, and require the elimination or revision of, any advertising material that is inconsistent with Saucer's standards and policies.
Maintaining Quality and Integrity: At Saucer, we believe that advertising should be honest, authentic, and in good taste. Our commitment is to provide an advertising environment that respects the viewer's experience while supporting the creative and strategic needs of our advertisers. We strive to ensure that all content aired on our platform is both engaging and respectful, contributing positively to the viewer's overall experience.
Licensing: By submitting advertising content ("Ads") to Saucer, the advertiser ("Advertiser") hereby grants to GOOD1GROUP LLC, dba Saucer ("Saucer"), during the term of the Advertiser's campaign, a limited, non-exclusive, worldwide right and license to exhibit, distribute, transmit, and broadcast the Ads across the Saucer service. This license includes the right for Saucer to:
- Copy, Install, and Store: Copy, install, compress, uncompress, encode, decode, encrypt, decrypt, display, use, cache, and store the Ads for purposes of distribution and exhibition on the Saucer service.
- Exhibit and Distribute: Exhibit and distribute an unlimited quantity of the Ads across the Saucer service via any means of internet transmission, including but not limited to streaming, downloading, or any other form of digital distribution.
- Monetization and Publication: Monetize, publish, disseminate, and place advertising near, adjacent to, or over the Ads. This includes the right to use the Ads in connection with the promotion of Saucer and its services.
- Modification for Compliance and Quality: Modify or adapt the Ads as necessary to ensure compliance with any laws, regulations, or standards or to maintain the quality and reputation of the Saucer service.
The Advertiser affirms that they have all the necessary licenses, rights, consents, and permissions to grant this license for the Ads they submit to Saucer and that no Ads submitted will infringe on any third party's intellectual property rights or violate any applicable laws or regulations.
Submission and Approval of Advertisements: Advertisements ("Ads") submitted to Saucer are subject to prior approval before any campaign initiation and impression delivery. Approval encompasses adherence to Saucer's specified technical specifications and established Advertising Policies. An "Ad" constitutes any material including, but not limited to, artwork, written text, images, trademarks, logos, service marks, video, audio, data files, URLs, or any other form of intellectual property or content, submitted by or on behalf of the Advertiser through the Saucer self-service advertising portal. Advertisements must be submitted for Saucer's review and approval no fewer than three (3) business days preceding the intended campaign start date. Advertisers and their agents are mandated to regularly monitor the status of Ads within the portal to ascertain their approval status, necessity for modification, or rejection.
Campaign Initiation and Modification: Should an Ad fail to secure approval before the commencement of the campaign, Saucer reserves the right to postpone the campaign's activation. In cases where campaign commencement is delayed, the original campaign end date shall remain unchanged, which may result in a reduction of the total impressions delivered. It is incumbent upon the Advertiser and any representing Agency to retain backup copies of all Ads submitted. Saucer explicitly disclaims any responsibility for storing, retrieving, or returning submitted Ads.
Ad Campaign Creation: Upon successful upload and approval of an Ad, Advertisers or their Agencies may initiate a campaign by specifying budget, targeting criteria, and additional information as requested by Saucer. Saucer retains sole discretion over the dimensions, placement, and overall presentation of Ads within its streaming service. Saucer offers no warranty regarding the context or adjacency of Ads in relation to specific content or other Ads within the platform.
Targeting and Compliance: Advertisers bear exclusive responsibility for the selection of targeting preferences and ensuring their Ads' compliance with all applicable laws, regulations, and industry standards. While Saucer facilitates targeted advertising, it does not assure that Ads will invariably reach the intended demographic. Payment obligations for delivered impressions stand irrespective of the actual audience reach. Advertisers are advised to meticulously select targeting criteria in alignment with legal and ethical standards, particularly for sensitive content.
Performance Reporting: Saucer may furnish Advertisers with campaign performance reports. However, Saucer explicitly refrains from guaranteeing the precision, relevance, or reliability of such data. Advertisers should not anticipate detailed analytics concerning the precise timing, demographic specifics, or content adjacency of Ad impressions. Utilization of any data or insights provided in such reports shall conform to the guidelines and restrictions set forth in subsequent sections of this Agreement.
Billing and Payment Terms
Pre-Purchase of Advertising Credits: Advertisers or their Agencies are required to pre-purchase advertising credits ("Credits") through Saucer's specified payment methods before initiating any advertising campaign. These Credits will be applied to the Advertiser's account and utilized as the primary mode of transaction for advertising services rendered by Saucer.
Consumption of Credits: Credits will be consumed based on the delivery and performance of Ads as per the prevailing auction system rates. The system will automatically deduct Credits from the Advertiser's account proportionally to the number of impressions or interactions achieved by their Ads. Advertisers must ensure sufficient Credits are available in their account to maintain uninterrupted campaign activity.
Monthly Credit Purchase and Rollover: Advertisers are obliged to purchase a new allocation of Credits each month, irrespective of the consumption rate of the previous month's Credits. Any unused Credits will automatically rollover and be added to the subsequent month's Credit balance indefinitely.
No Refunds Policy: Once purchased, Credits are non-refundable for any reason. Advertisers are encouraged to carefully plan and monitor their advertising campaigns and Credit usage to optimize their advertising strategy.
Auction-Based Pricing: Advertising placements and impressions are subject to an auction-based pricing system. Advertisers acknowledge and agree that there is no guarantee of Ad spending or placement. Advertisers are responsible for setting and managing their bid amounts to competitively secure desired Ad placements and impressions.
Payment Methods and Authorization: Advertisers or their Agencies must provide a valid payment method acceptable to Saucer ("Payment Method") to purchase Credits. Saucer or its designated payment processor may conduct authorization checks to validate the Payment Method. By providing a Payment Method, the Advertiser or Agency authorizes Saucer or its payment processor to charge all amounts due for Credit purchases, including applicable taxes. Advertisers may update their Payment Method at any time. Saucer may also utilize payment card updater services to maintain up-to-date Payment Method information.
Failure to Charge Payment Method: If Saucer is unable to successfully charge the provided Payment Method for purchased Credits, the Advertiser's or Agency's campaigns may be suspended or paused until the payment issue is resolved. Saucer may attempt to recharge the Payment Method. Advertisers and Agencies are obligated to ensure all amounts due for delivered impressions are paid. In the event of payment failure, Saucer reserves the right to terminate current or future campaigns and pursue collection of past due amounts, including reasonable associated costs and expenses (e.g., collection fees, attorneys' fees).
Non-Transferability of Credits and Discounts: Saucer may, at its sole discretion, offer discounts, coupons, or other promotional credits. These are non-transferable and may not be redeemed for cash. In the event of account cancellation, any remaining Credits, discounts, or promotional offers will be forfeited.
Licensee Representations, Warranties, and Covenants:
The Advertiser (hereinafter referred to as "Licensee") represents, warrants, and covenants to Saucer that:
(i) Licensee possesses the full right, power, legal capacity, and authority to enter into and perform its obligations under this Agreement.
(ii) No existing liens, claims, encumbrances, legal proceedings, agreements, or understandings could or would interfere with Saucer's distribution or exploitation of the Ads or materially impact the rights granted to Saucer herein.
(iii) Licensee maintains and shall continue to maintain all necessary rights, titles, authorizations, consents, and interests to grant Saucer the licenses outlined in this Agreement.
(iv) Licensee has satisfied and shall continue to satisfy all third-party obligations relating to the Ads and shall ensure that Saucer incurs no obligations or payments related to these third-party obligations.
(v) Saucer's distribution and exploitation of the Ads will not infringe on any third party's intellectual property rights, contractual rights, moral rights, rights of publicity, rights of privacy, or constitute defamation or unfair competition.
(vi) The Ads and Saucer's distribution and exploitation thereof shall comply with all applicable laws, rules, and regulations.
Licensee shall defend, indemnify, and hold harmless Saucer and its directors, officers, and employees from all losses, damages, claims, liabilities, or expenses incurred due to any third-party claim arising from Licensee's breach of this Agreement's representations and warranties.
Saucer will defend, indemnify, and hold harmless Licensee and its directors, officers, and employees from any claim arising out of Saucer's breach of the representations and warranties made in this Agreement.
Indemnification Procedure: The Indemnified Party shall promptly notify the Indemnifying Party in writing of any claim. The Indemnifying Party will control the defense and settlement of any such claim, provided it does not settle any claim on behalf of the Indemnified Party without their prior written consent. Each party agrees not to disclose the terms of any settlement without the other's written consent.
Limitation of Liability:
Neither Saucer nor Licensee shall be liable to each other for any indirect, incidental, special, punitive, or consequential damages arising out of or related to this Agreement, even if informed of the possibility of such damages. These limitations apply notwithstanding any failure of essential purpose of any limited remedy.
Category-Specific Advertising Guidelines
The following guidelines stipulate the permissibility of content in specified categories. Saucer reserves the unilateral right to approve or disapprove any advertising content based upon these guidelines and maintains final discretion in all determinations of admissibility. These guidelines should be regarded as a general framework for advertisers, with the understanding that Saucer may revise them in response to evolving legal, ethical, and societal standards
Adult Products & Nudity:
Saucer maintains a strict policy prohibiting the advertisement of adult products and any form of nudity. This prohibition extends to, but is not limited to, the following:
- Adult Products: No advertising for adult films, magazines, websites, sexual aids, or similar products will be accepted.
- Sexually Suggestive Content: Advertisements containing sexually suggestive images, photographs, drawings, or text are strictly prohibited. This includes content that hints at sexual activity, provocative posing, partial or full nudity, or suggestive language.
- Sexual Performance and Reproductive Services: We do not accept advertisements for products or services related to sexual performance or enhancements, including herbal and topical supplements. Furthermore, reproductive-related services are disallowed, excluding prescription drugs or FDA-approved medical devices.
- Obscene or Offensive Material: Content that involves sexual or excretory activities and organs, depicts total or partial nudity, or is in any way considered obscene, vulgar, repulsive, or offensive in theme or treatment is expressly forbidden.
Alcohol Advertising Policy
Saucer accepts advertising for beer, malt beverages, hard liquor/distilled spirits, and wine (collectively, "Alcoholic Products"), subject to the stringent guidelines outlined below. Advertisers are responsible for ensuring that their advertisements for Alcoholic Products fully comply with all applicable federal, state, local laws, regulations, and industry guidelines.
Prohibitions and Restrictions:
Advertisements for Alcoholic Products may NOT:
- Target Underage Audiences: Employ symbols, language, music, gestures, figures, groups, or characters that primarily appeal to persons below the legal purchase age.
- Condone Dangerous Behavior: Portray, encourage, or condone drunk driving, excessive consumption, or intoxication.
- Associate with Risky Activities: Associate alcohol with activities that require alertness, coordination, or involve a high degree of risk.
- Promote False Claims: Suggest that alcohol consumption is necessary for social, professional, or personal success, or imply that it can solve problems.
- Imply Necessity or Rite of Passage: Suggest that alcohol is a necessary element of social interaction or a rite of passage to adulthood.
- Promote Hangover Remedies: Advertise remedies for hangovers or other side effects of alcohol ingestion.
Mandatory Inclusions and Compliance:
- Responsible Messaging: All Alcoholic Product advertisements must include a clear and conspicuous "Drink Responsibly" message.
- Disclosure Requirements: Advertisements must include a legible disclosure of the corporate name, city, and state of the brewer, producer, packer, wholesaler, or importer responsible for its broadcast, as required by the Alcohol and Tobacco Tax and Trade Bureau (TTB) regulations. For distilled spirits, the percentage of alcohol by volume must also be included.
- Establishment Advertising: Establishments promoting the availability of Alcoholic Products must comply with the same guidelines as those promoting Alcoholic Products directly.
Cannabis Advertising Policy
Saucer accepts advertising for cannabis products, subject to the stringent guidelines outlined below. Advertisers are responsible for ensuring that their advertisements for cannabis products fully comply with all applicable federal, state, and local laws, regulations, and industry guidelines.
Prohibitions and Restrictions:
Advertisements for cannabis products may NOT:
- Target Underage Audiences: Employ symbols, language, music, gestures, figures, groups, or characters that primarily appeal to persons below the legal purchase age.
- Condone Dangerous Behavior: Portray, encourage, or condone impaired driving, excessive consumption, or intoxication.
- Associate with Risky Activities: Associate cannabis with activities that require alertness, coordination, or involve a high degree of risk.
- Promote False Claims: Suggest that cannabis consumption is necessary for social, professional, or personal success, or imply that it can solve problems.
- Imply Necessity or Rite of Passage: Suggest that cannabis is a necessary element of social interaction or a rite of passage to adulthood.
- Promote Unapproved Medical Claims: Advertise unverified medical benefits or remedies related to cannabis products.
Mandatory Inclusions and Compliance:
- Responsible Messaging: All cannabis product advertisements must include a clear and conspicuous "Use Responsibly" message.
- Disclosure Requirements: Advertisements must include a legible disclosure of the corporate name, city, and state of the producer, packer, or distributor responsible for its broadcast. Compliance with all applicable regulations, including those from state cannabis regulatory bodies, is mandatory.
- Establishment Advertising: Establishments promoting the availability of cannabis products must comply with the same guidelines as those promoting cannabis products directly.
Children's Content Advertising Policy
Saucer is committed to protecting the well-being and privacy of children. Our advertising policies for content primarily directed towards children under the age of 13 are aligned with the restrictions and requirements provided by the Children's Television Act, the Children's Online Privacy Protection Act (COPPA), and other applicable federal laws and regulations.
Guidelines and Restrictions:
- Compliance with Laws: All advertisements targeted towards children must strictly comply with COPPA and other relevant legislation, particularly concerning interactive functionality and online data collection.
- Content Suitability: Advertisements geared towards children must adhere to general content guidelines set forth in this document, ensuring they are appropriate, non-deceptive, and clearly distinguishable from regular programming.
- Prohibition on Certain Platforms: Saucer does not accept any advertising on platforms or sections of the online services targeted primarily to children under the age of 13.
- Interactive Functionality: Interactive functionalities, such as clickable content or data collection features, are not permitted in advertisements airing on children's networks or in any content directed to children under the age of 13.
- Additional Restrictions for Under 17: For advertisements primarily targeted to children under the age of 17, additional restrictions and careful review will be applied to ensure the content is appropriate and does not exploit the vulnerabilities of younger audiences.
Competitive Advertising Guidelines
Saucer is committed to maintaining the integrity of our platform and the loyalty of our audience. As such, we have established the following guidelines regarding advertising from competitive media outlets, including other streaming TV platforms, networks, or any entity that may be in direct competition with our services.
Prohibition of Competitive Advertising:
- Strict Prohibition: Saucer strictly prohibits advertisements from any other streaming TV platform, network, or any competitive media outlet. The intention is to prevent any entities that are in direct competition with Saucer from building brand recognition, promoting loyalty, or redirecting traffic away from our platform.
- Types of Prohibited Advertisements: This prohibition includes, but is not limited to, advertisements that:
- Promote competitive streaming services or networks.
- Attempt to build brand recognition for a competitor.
- Encourage viewers to engage with competitive platforms or content.
- Drive traffic away from Saucer to any competitive media.
Advertising Guidelines for Contests, Sweepstakes, Lotteries, Raffles, Commercial Co-Ventures, and Games of Chance
Saucer is committed to providing a platform for lawful and ethical advertising, including state-sponsored lotteries and other non-lottery promotions. Our guidelines ensure that all such advertisements meet legal requirements and maintain transparency and fairness.
Saucer will accept lawful advertisements for lotteries under the following conditions:
- Permissible Entities: The lottery is conducted by a not-for-profit 501(c) organization, a governmental organization, or a commercial entity where the lottery is promotional, occasional, and clearly ancillary to the entity's primary business.
- Legal Compliance: The lottery must be permissible under the law of the state in which it is conducted and where the advertisement is aired.
Other Non-Lottery Promotions:
Advertisements for sweepstakes, contests, and other non-lottery games of skill or chance are permitted if:
- Fair Conduct: The promotion is conducted fairly, honestly, and in accordance with all applicable federal, state, and local laws.
- Clear Disclosure: Advertisements must clearly disclose the material terms of the promotion, including how to enter, the termination date, any restrictions or eligibility requirements, and for sweepstakes, the phrases “No purchase necessary” and “Void where prohibited.”
- Legal Affidavit: Saucer reserves the right to require the advertiser to provide certification affirming compliance with all applicable laws and proper awarding of all prizes as stated in the promotion's official rules.
Advertisements for raffles will be accepted on a case-by-case basis with required legal approval, provided:
- Non-Profit Status: The organization conducting the raffle is a registered 501(c) (3) entity.
- Agreement Compliance: The advertiser has signed terms and conditions affirming compliance with applicable regulations.
Advertisements for Bingo are accepted if:
- State Law Compliance: The activity is permitted under the law of the state where the games are conducted.
- License Submission: The advertiser provides Saucer with a copy of the license from the state to conduct Bingo games.
When advertising indicates that the purchase of a product or service will benefit a charitable cause:
- Promotion Period: Advertisements must disclose the promotion period.
- Details Availability: Information on where viewers can find complete details of the promotion, such as a website.
- Donation Amount: If the donation amount is fixed, the advertisement must disclose the specific amount that will be donated.
Firearms, Weapons, Ammunition, and Fireworks Advertising Policy
Saucer is dedicated to promoting safety and responsibility on our platform. Accordingly, we have established the following guidelines regarding the advertisement of firearms, weapons, ammunition, and fireworks.
Saucer does not accept advertisements for:
- Firearms or Weapons: This includes any form of firearms, weaponry paraphernalia, or accessories.
- Promotions Involving Free Firearms: Advertisements offering free firearms, with or without the purchase of other items.
- Gun Shows: Any advertisements promoting gun shows.
- Retail Establishments: Advertisements for stores or retail establishments that directly or indirectly promote the sale of firearms.
- Fireworks: Any advertisements promoting the sale of fireworks.
- Ammunition: Advertisements promoting the sale of any form of ammunition.
- Pepper Spray: Advertisements promoting the sale of pepper spray.
Advertisements containing fleeting depictions of firearm or weaponry paraphernalia or accessories, or firearms, weapons, or fireworks as props may be considered for approval on a case-by-case basis. Such content will undergo rigorous review to ensure it does not promote violence or unsafe practices.
Gambling, Gaming, Casinos, and Fantasy Sports Advertising Policy
Saucer acknowledges the legal and ethical complexities surrounding the advertising of betting, gambling, lottery, and other games of chance. As such, we have established the following guidelines for advertisements in these categories:
General Guidelines for All Gambling-Related Advertisements:
- Lawful and Licensed: Advertisements for betting, gambling, lottery, and other games of chance are only acceptable if they are lawfully licensed and comply with applicable federal, state, and local laws.
- Prohibited Content: Advertisements for "tip sheets," devices primarily used for betting promotion, or any material that misrepresents winnings or winners are unacceptable.
- Lotteries: Acceptable if conducted by a not-for-profit 501(c) organization, governmental organization, or a commercial entity under promotional, occasional, and clearly ancillary conditions to the primary business. All lotteries must comply with state laws.
- Legalized Betting and Casinos: Advertising is acceptable provided it complies with all legal requirements and does not instruct on betting. Advertisements must include a "Void where prohibited" disclaimer and a responsible gambling message.
- Sports Betting Facilities and Online Sports Betting: Subject to prior review and proof of state licensing. Advertisements must not exaggerate the chance of winning and contain age and location disclaimers and a responsible gambling message.
- Online Horse Racing and Online Gambling Services: Permissible if the advertiser is duly licensed and has received authorization from the applicable state. All online gambling advertisements must contain appropriate disclaimers and a responsible gambling message.
- Fantasy Sports Leagues: Subject to legal review and legality in the state where the advertisement will air. Must include appropriate disclaimers and terms and conditions if any offer, contest, or sweepstakes is featured.
- Gaming Apps and Online/Mobile Games: Acceptable subject to legal review and legality in the state. Advertisements from offshore gambling websites licensed only by foreign countries are not permitted.
Additional Requirements and Restrictions:
- Money Exchange: Spots may not show the exchange of actual money.
- Promotions and Sweepstakes: Any giveaways or non-sweepstakes promotions must provide a URL or address for rules. Sweepstakes advertised must contain standard disclaimers and reference to rules.
- Misleading Content: Advertisements may not mislead or exaggerate the likelihood of winning money or other prizes.
- App Review: Gambling apps will be reviewed on a case-by-case basis and must be submitted to the Legal Department for review.
- Tutorial Advertisements: "Play for free" internet tutorial advertisements are not accepted.
Tobacco and Tobacco Shops Advertising Policy
Saucer is committed to promoting health and wellbeing and therefore has established the following guidelines regarding the advertisement of tobacco products and related paraphernalia.
Saucer does not accept advertising for:
- Tobacco Products: This includes cigarettes, little cigars, smokeless tobacco, electronic cigarettes/inhalers, vapor or vaping products, chewing tobacco, and snuff tobacco.
- Promotion of Smoking: Any products or services that promote smoking or tobacco use are prohibited.
- Use of Tobacco as Prop: Advertisements that depict the use of tobacco products are generally prohibited.
Conditional Content and Permitted Advertisements:
Advertisements may be considered for approval under the following conditions:
- Anti-Smoking Campaigns: On a case-by-case basis, Saucer will consider advertisements that are anti-smoking in nature, such as youth smoking prevention campaigns.
- Stop Smoking Products: Advertisements for products or services designed to assist people in stopping smoking, such as nicotine patches, gum, 12-step programs, or clinics are acceptable.
- Case-by-Case Review: Advertisements for other tobacco-related products (such as pipes, cigars, hookahs) or stores specializing in such products may be accepted after a rigorous review. These advertisements must not include any form of prohibited content or reference to prohibited content, including generic terms like "tobacco products."